About Bstore

Have you noticed how much happier you feel when you're wearing comfortable shoes? And when you find comfy shoes that actually look great too, well, that's life changing.

With this single thought, we opened Bstore in 2001. We have made it our mission to find you stylish footwear that feels awesome to wear. It has meant scouring the world to discover the best brands in each category that deliver on our strict criteria of style, genuine comfort and the perfect fit.

By making feet happy, we've made our customers very happy. We now have eight Bstore locations and one of Australia's most trusted online shops for comfort shoes. 

We stock fashionable women's and men's shoes you can wear all day, including international and Australian brands such as Birkenstock, FitFlop, FRANKIE4, MBT, Emu, Blundstone and more.

Our range includes sneakers, flats, sandals, slides, boots, orthotic friendly footwear, waterproof boots and sheepskin boots. We also have animal friendly vegan footwear from Birkenstock, awarded "World's Most Animal Friendly Shoe Company" in 2018.

Whether you shop in store or online, we strive to make the experience extraordinary. That includes getting free express shipping on all orders over $120.

Our core values

Every shoe we carry delivers a health or wellness benefit. Every shoe represents style, comfort & the perfect fit. We listen intently to our customers needs & act in their best interest. We deliver genuine best friend service through all our channels which we define as warm, engaging & real.

We work hard & hustle to get it done. We run Lean & embrace opportunities to reduce waste & practice constant improvement. We know where we are heading. We make smart, well-informed decisions & embrace problem solving. In the pursuit of excellence we never stop asking ourselves 'Why choose Bstore?’

We believe that healthy team culture is essential for the long term success of Bstore. We are one team. We strive to be the very best we can be, both personally & professionally. We are authentic, hungry, humble & smart. We have fun & keep it real.

We listen to, encourage, help & value those around us. We keep our promises. We communicate honestly, & openly about what must be done, work effectively & deal fairly & kindly with one another in the spirit of cooperation & collaboration.

We are driven to learn & share our product knowledge by matching the right shoe with the right foot to make our customers & their feet smile.

We take action to grow a sustainable future.

Join the team

Ready to join a fun, engaged and driven team?

We are always on the lookout for team members who love the retail environment, believe in the products we sell, and are ready to live our core values. Our head office and retail stores are located in Perth, Western Australia, with a number of employment opportunities available across our retail stores, warehouse and head office locations. We currently have roles available in the below areas:

  • Retail Store Managers and Casuals
  • Warehouse/Dispatch Picker/Packers

If you are interested in applying for a role at Bstore, please email happyfeet@bstore.com.au with your CV and a cover letter, or feel free to request more information regarding current vacancies and job descriptions.