Introduced in 2007 with FitFlop’s sandal, the Walkstar®, and now their famous Lulu Collection, their triple-density, super-cushioned midsole revolutionised comfort. This innovation, built on the triple-density Microwobbleboard™ heel technology, relieves high-pressure areas, providing instant relief upon wearing.

While top-tier science is often exclusive to athletic footwear, FitFlop diverges. Each sandal, shoe, sneaker, and boot undergoes meticulous biomechanical engineering and testing, ensuring alignment and movement synergy with your body.

WHAT MAKES FITFLOP SO GOOD?

FITFLOP’S EXPERT BIOMECHANIST

Dr. Kim Lilley, FitFlop’s Head of Research and Development, emphasises comfort and natural movement in every shoe design. “We engineer every shoe with the end goal of achieving maximum comfort and to optimise natural movement.” Her team ensures day-long comfort without compromising on performance.

LAB-CERTIFIED

FitFlop’s technology undergoes testing at the Biomechanigg Sport and Health Research Centre, a global leader in biomechanics research. FitFlop studies muscle activity, pressure diffusion, and enhanced body alignment through their footwear.

REVOLUTIONARY TECH

From the iconic pressure-diffusing Microwobbleboard™ to the movement-propelling Neodynamic™ midsole, FitFlop’s technology defines unparalleled comfort for a groundbreaking footwear experience.

FORM & FUNCTION

FitFlop believes in marrying style and comfort. Their passion spans both performance and aesthetics. Sleek sandals with concealed cushioning and lightweight platforms… they're the result of FitFlop’s relentless innovation.

VIEW FITFLOP’S RANGE HERE.