It's no wonder FRANKiE4 is taking Australia by storm. Designed by Podiatrists and a Physiotherapist on a mission to alleviate and prevent foot pain without compromising style, the brand continues to go from strength to strength with its range of sneakers, boots, heels, flats and sandals.

One of the most common complaints they are seeking to alleviate through their unique and patented designs is foot pain resulting from Plantar Fasciitis.
The Plantar Fascia is a strong and thick ligament that runs along the bottom of the foot from the heel bone to the toes. It helps create the arch of the foot, though too much stress or overuse can result in a stabbing pain ranging from uncomfortable to debilitating. The pain is often worse in the morning, although it can also be triggered by long periods of standing, working on your feet all day or even rising from sitting for prolonged periods.

The podiatrists at Frankie4 advise that a number of underlying factors that may increase your risk of developing Plantar Fasciitis, including:

- Age. Plantar fasciitis is most common in adults aged 40+.
- Occupations that keep you on your feet. People who spend most of their work hours walking or standing on hard surfaces.
- Foot mechanics. Being flat-footed, having a high arch or even having an abnormal pattern of walking can affect the way weight is distributed when you're standing and walking. As a result, adding stress to the plantar fascia.
- Certain types of exercise. Activities that place a lot of stress on your heel and attached tissue, such as long-distance running, ballistic jumping activities, ballet dancing and aerobic dance, can contribute to an earlier onset of plantar fasciitis.
- Obesity. Extra weight puts extra stress on the plantar fascia.
- Poor Footwear Choices.
FRANKiE4's custom footbed and biomechanics address heel pain and plantar fasciitis through a number of features:
The FRANKiE4 arch contour is designed to help minimise the collapse of the arch, with the aim to reduce the stress and strain of the plantar fascia and arch of the foot in general. Strategically placed cushioning.

The heel cradle is designed to help keep the heel cushioned, elevated, and gently supported, with the aim to off-load strain on the plantar fascia.