About Us

The Bstore Story

Have you noticed how much happier you feel when you're wearing comfortable shoes? And when you find comfy shoes that actually look great too, well, that's life changing.

With this single thought, we opened Bstore in 2002. We have made it our mission to find you stylish footwear that feels awesome to wear. It has meant scouring the world to discover the best brands in each category that deliver on our strict criteria of style, genuine comfort and the perfect fit.

By making feet happy, we've made our customers very happy. We now have four Bstore locations and one of Australia's most trusted online shops for comfort shoes. 

We stock fashionable women's and men's shoes you can wear all day, including international and Australian brands such as Birkenstock, Elska, FitFlop, FRANKiE4, Dr Kong, Evercreatures and Arcopedico.

Our range includes sneakers, flats, sandals, slides, boots, orthotic friendly footwear, waterproof boots and sheepskin boots. We also have animal friendly vegan footwear from Birkenstock, awarded "World's Most Animal Friendly Shoe Company" in 2018.

Whether you shop in store or online, we strive to make the experience extraordinary. That includes getting online orders on your feet as fast as possible, with free express delivery on orders over $99 Australia wide.