About Us

The Bstore Story

Have you noticed how much happier you feel when you're wearing comfortable shoes? And when you find comfy shoes that actually look great too, well, that's life changing.

With this single thought, we opened Bstore in 2002. We have made it our mission to find you stylish footwear that feels awesome to wear. It has meant scouring the world to discover the best brands in each category that deliver on our strict criteria of style, genuine comfort and the perfect fit.

By making feet happy, we've made our customers very happy. We now have four Bstore locations and one of Australia's most trusted online shops for comfort shoes. 

We stock fashionable women's and men's shoes you can wear all day, including international and Australian brands such as Birkenstock, Elska, FitFlop, FRANKiE4, Dr Kong, Evercreatures and Arcopedico.

Our range includes sneakers, flats, sandals, slides, boots, orthotic friendly footwear, waterproof boots and sheepskin boots. We also have animal friendly vegan footwear from Birkenstock, awarded "World's Most Animal Friendly Shoe Company" in 2018.

Whether you shop in store or online, we strive to make the experience extraordinary. That includes getting online orders on your feet as fast as possible, with free express delivery on orders over $99 Australia wide. 

Our Core Values

1. We only sell shoes that are good for you. Every shoe we carry delivers a health or wellness benefit. Every shoe represents styles, comfort and the perfect fit.

2. We know our stuff. We know our product and our customers. We share and apply our product knowledge to make our customers, and their feet smile. 

3. We have fun. We don't take ourselves seriously but we take the business seriously.

4. We keep moving in the right direction. We know where we are heading. We make smart, well-informed decisions. We embrace problem solving and continuous change.

5. We keep it real. We are grounded, honest and authentic. We believe in what we are doing and in the product we sell.

6. We treat all customers and colleagues with respect. We listen to, encourage, help and value those around us. We keep our promises and always do the right thing.

Work for Us

Ready to join a fun, engaged and driven team?

We are always on the lookout for team members who love the retail environment, believe in the products we sell, and are ready to live our core values. Our head office and retail stores are located in Perth, Western Australia, with a number of employment opportunities available across our retail stores, warehouse and head office locations. We currently have roles available in the below areas:

  • Retail Store Managers and Casuals
  • Warehouse / Dispatch Picker/Packers

If you are interested in applying for a role at Bstore, please email admin@bstore.com.au with your CV and a cover letter, or feel free to request more information regarding current vacancies and job descriptions.