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Archives for February 2014

Believe In Better Footwear

El Naturalista, the Spanish footwear company, is a brand you can be proud to have on your feet. Created more than a decade ago, the company lives and breathes its ethical policy, putting its money where its mouth is and donating more than 2% of its profits to social projects, with a focus on education in the third world.

With a brand motto that translates as “walking through life” you might expect them to walk the walk as well as talk the talk, but El Naturalista shoes are about design, detail and desire as much as doing good. These aren’t run-of-the-mill shoes and El Naturalista isn’t a run-of-the-mill company. They invest in research and innovation, constantly improving the use of materials in their shoes. Wherever possible, their products are made from natural, biodegradable and recycled materials and water-based glues.

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Don’t Get Cross – Get Croslite

Ever wondered how Crocs can be so light but still durable? It’s all thanks to the unique material they’re made from. Croslite is a type of closed-cell foam resin which is incredibly light, in fact, a typical pair of Crocs weighs just 170 grams. It is this unique material that inspired the owners of the company that makes Crocs to buy the company that manufactures Croslite. Imitators may ape the Crocs design but only Crocs are made from Croslite.

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You love your Birkenstocks, and the two of you have become really close over the years. Your Birkenstocks may be your most supportive friends. But, even through you’re together almost every day, your Birkenstocks never talk about their history. You’ve got a vague idea that they came from Germany originally, but what were things like there? Did they have a happy early life? What sights did they see while they were being manufactured, packaged and shipped? We’re glad to tell you that your favourite shoes came from a good home.

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The Birkenstock Soft Footbed

The original Birkenstock is a little like a German sports coach. It knows what makes for good performance and it helps you to achieve it. Your Birkenstocks provide a template by modelling the shape of a healthy, perfectly formed foot. They yield a little to adjust to individual differences, but in general, they are firm and fairly unyielding.

Walking in classic Birkenstocks becomes very comfortable after the footbeds have been broken in. The shoes provide a stable base for proper alignment, taking stress off of connective tissues and small muscles. However, standard Birkenstock footbeds only absorb a limited amount of force.

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